Monday, October 4, 2010

LEVI's

Levi's jeans can be described as one of the most iconic brands in American culture. Started out as a brand that was worn by miners, it soon became something that everyone was drawn to. The 1960's-70's was known to be the blue jean era, and it was during this time that Levi's really set off. Now I don't know too too much about the history of Levi's, but I'm sure getting there. One thing for sure is the change overtime of the "Red Tab" found on all Levi's products. Anything from before 1971 had tags that read "LEVI'S" with the capital letter E, but they have switched it up to "Levi's" till this day. Another good thing to note is that they went from a single side "LEVI'S" labelled red tab to a double side labelled red tab in 1955 when they introduced their boxier fitting 501s. Anyways here is a jacket I went on a hunt for today and as of now I am in love with it.